Photo Credit: Dawn Baxtrom

JAMES DAVIS

James Davis has devoted his life to training horses. Davis's career began by starting two-year-olds for greats Gary Ray and El Cid and eventually led to the launch of his showing career in 2005. His success in the cutting horse industry is evident with wins that total a half-million dollars. Some of his accomplishments include:

  • Colorado Breeders Derby.

  • A three-time champion at the Nebraska Futurity.

  • Finalist to the NCHA Limited Open.

James has also had a hand in others' successes, including his son, a National High School Rodeo champion.  


We put in a lot of time and work on these horses and need them to feel their best. I have used different feeds over the years, but the best they have ever performed and looked, hands-down, is on Billy Allen Horse Feed®.
— James Davis
Photo Credit: She Just Snapped

Photo Credit: She Just Snapped

 MEET OUR AMBASSADORS

JORGE CRUZ

Talented young horseman, Jorge Cruz has been hard at work, developing his talents and is making quite a name for himself in the world of rodeo and team roping. He competes in multiple organizations, including USTRC, WSTRC and PRCA events.


I choose to feed Billy Allen Horse feed for its consistency and quality.  It keeps my horses looking sharp and performing at their best.
— Jorge Cruz
Brand-Ambassador-Application.png

BECOME A BRAND AMBASSADOR

REPRESENT THE Best.

Thank you for your interest in the Billy Allen Horse Feeds. Our sponsored riders must be hard-working, passionate, competitive, and respectful representatives who spread the word about Billy Allen Horse Feed and their products.

We only select a handful of participants to represent the company, and these individuals must align with our beliefs and carry themselves in a respectful manner